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| 法國畫家Donald Zolan筆下的天使 |
常上網或看電視的朋友，最近一定常常看到HSBC的廣告，主打的噱頭就是利率是一般活存的3倍，也就是1.5%，最近也開始主打加開帳戶的功能，還有另一個特色就是它轉出跟提款都不用手續費，HSBC Direct的廣告還有個特色，它廣告內容就是要求使用者上網搜尋關鍵字，透過關鍵字廣告就可以找到HSBC網站，例如：輸入[+開帳戶]、[簡捷有利]、[加薪]..等。這種整合式行銷方式，也漸漸在其他廣告可以看到了。
為什麼HSBC可以這樣做呢？主要是HSBC並沒有很多的實體銀行，沒有自己的ATM提款機，也不提供其他複雜的金融服務，純粹提供一個存款的網路平台，然後將這些節省成本轉嫁給消費者的利率，個人覺得這對新進的銀行是一個不錯的方向，難怪會造成風潮。有興趣的可以去 HSBC Direct 開戶，現在有推薦人制度，感念become辛苦寫部落格的份上，寄封mail給我讓我推薦吧^^
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